Enhancing the customer relationship management in public libraries.
Aleksandar StokicDanijela StojanovicZorica BogdanovicMarijana Despotovic-ZrakicBozidar RadenkovicPublished in: Libr. Hi Tech (2019)
Keyphrases
- customer relationship management
- public libraries
- literature review
- relationship management
- sustainable development
- data mining
- competitive advantage
- data mining applications
- government agencies
- marketing strategies
- data mining technology
- customer churn
- information exchange
- government services
- database
- business processes
- response time
- knowledge discovery