Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language.
C. Ingo BerendesChristian BartelheimerJan Hendrik BetzingDaniel BeverungenPublished in: ICIS (2018)
Keyphrases
- modeling language
- data driven
- domain specific
- metamodel
- formal semantics
- design rationale
- general purpose
- control flow
- uml profile
- constraint language
- model driven
- electronic commerce
- customer satisfaction
- declarative language
- learning experience
- software engineering
- code generation
- customer behavior
- multi agent
- machine learning
- real world