Implementing customer relationship management in the hotel sector: does IT matter?
Marianna SigalaPublished in: ECIS (2003)
Keyphrases
- customer relationship management
- data mining
- data mining systems
- data mining applications
- data mining technology
- customer churn
- marketing strategies
- relationship management
- competitive advantage
- data analysis
- critical success factors
- text mining
- call center
- customer data
- customer retention
- data mining techniques
- software engineering
- real time
- preprocessing