Login / Signup

On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data.

Young KwarkGene Moo LeePaul A. PavlouLiangfei Qiu
Published in: Inf. Syst. Res. (2021)
Keyphrases
  • online product reviews
  • clickstream data
  • opinion mining
  • sentiment classification
  • customer reviews
  • website
  • user centric
  • sentiment analysis