Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study.
Yessica-Ileana Giraldo-RomeroCarmen Pérez-de-los-Cobos-AgüeroFrancisco Muñoz-LeivaElena Higueras-CastilloFrancisco J. Liébana-CabanillasPublished in: J. Theor. Appl. Electron. Commer. Res. (2021)