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Carmen Pérez-de-los-Cobos-Agüero
Publication Activity (10 Years)
Years Active: 2021-2021
Publications (10 Years): 1
Top Topics
Web Pages
Individual Differences
Theoretical Foundation
Top Venues
J. Theor. Appl. Electron. Commer. Res.
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Publications
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Yessica-Ileana Giraldo-Romero
,
Carmen Pérez-de-los-Cobos-Agüero
,
Francisco Muñoz-Leiva
,
Elena Higueras-Castillo
,
Francisco J. Liébana-Cabanillas
Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study.
J. Theor. Appl. Electron. Commer. Res.
16 (5) (2021)