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Gender and Interest Targeting for Sponsored Post Advertising at Tumblr.
Mihajlo Grbovic
Vladan Radosavljevic
Nemanja Djuric
Narayan Bhamidipati
Ananth Nagarajan
Published in:
KDD (2015)
Keyphrases
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advertising campaigns
search advertising
sponsored search
behavioral targeting
online advertising
user behavior
search engine
real world
statistically significant
individual differences
male and female
mobile advertising
facial needle maps