Effect of Electronic Word-of-Mouth on Consumer Purchase Intention: The Perspective of Gender Differences.
Yi-Wen FanYifeng MiaoPublished in: Int. J. Electron. Bus. Manag. (2012)
Keyphrases
- purchase intention
- online shopping
- gender differences
- electronic word of mouth
- survey data
- attitudes toward
- job satisfaction
- product quality
- online stores
- virtual communities
- statistically significant
- service quality
- structural equation modeling
- quality control
- online reviews
- process control
- customer satisfaction
- website
- sentiment analysis
- search engine