Customer relationship management in the hairdressing industry: An application of data mining techniques.
Jo-Ting WeiMing-Chun LeeHsuan-Kai ChenHsin-Hung WuPublished in: Expert Syst. Appl. (2013)
Keyphrases
- customer relationship management
- data mining techniques
- data mining systems
- data mining technology
- data mining applications
- data mining
- business activities
- data mining algorithms
- marketing strategies
- data mining methods
- association rules
- knowledge discovery
- relationship management
- customer base
- historical data
- customer churn
- association rule mining
- competitive advantage
- case study
- decision support
- customer segmentation
- text mining
- data warehouse
- fraud detection