The volume of full-text coverage of top-tier marketing journals in the ABI/INFORM and Business Source Premier databases - key indicators for database licensing.
Péter JacsóPublished in: Online Inf. Rev. (2013)
Keyphrases
- databases
- database
- digital libraries
- database systems
- data mining
- relational databases
- database applications
- information systems
- data model
- database queries
- decision making
- data management
- journal articles
- multiple databases
- business models
- telecommunications industry
- database design and implementation
- customer relationship management
- business rules
- introduction to database systems
- business intelligence
- database management systems
- data sources
- direct marketing
- metadata
- website
- online marketing
- consumer behavior
- leading edge
- electronic commerce
- information retrieval systems
- cutting edge
- business process
- data integration
- customer service
- data integrity
- data warehouse
- customer behavior
- data mining technology
- return on investment
- knowledge discovery
- marketing campaigns
- retrieval systems
- social media