Improved marketing decision making in a customer churn prediction context using generalized additive models.
Kristof CoussementDries F. BenoitDirk Van den PoelPublished in: Expert Syst. Appl. (2010)
Keyphrases
- decision making
- customer churn
- customer relationship management
- prediction model
- generalized additive models
- churn prediction
- data mining
- prediction accuracy
- customer base
- fuzzy logic
- customer retention
- business intelligence
- influence diagrams
- competitive advantage
- neural network
- decision rules
- decision makers
- random forest
- data mining technology
- rough sets
- predictive modeling
- supply chain
- customer segmentation