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Crafting Enviropreneurial Marketing Through Green Innovation: A Natural Resource-Based View.

Ming YuanXuetong WangHan LinHengqin WuMingchuan YuXiaobo Chen
Published in: IEEE Trans. Engineering Management (2024)
Keyphrases
  • website
  • resource based view
  • case study
  • information technology
  • knowledge management
  • data mining
  • small and medium sized
  • decision making
  • response time
  • business processes