A Model for Trade-Up and Change in Considered Brands.
Greg M. AllenbyMark J. GarrattPeter E. RossiPublished in: Mark. Sci. (2010)
Keyphrases
- data sets
- statistical model
- computational model
- probability distribution
- theoretical foundation
- management system
- probabilistic model
- case study
- artificial intelligence
- neural network
- image sequences
- similarity measure
- prior knowledge
- high level
- real time
- input data
- theoretical analysis
- learning algorithm
- experimental data
- formal model
- parameter values
- classification models
- hybrid model