A Case for Analytical Customer Relationship Management.

Jaideep Srivastava Jau-Hwang Wang Ee-Peng Lim San-Yih Hwang

Published in: PAKDD (2002)

Keyphrases

customer relationship management
data mining
data mining applications
relationship management
data mining systems
case study
preprocessing
quality of service
data mining technology
information retrieval
marketing strategies
customer churn