Electronic Commerce Customer Relationship Management: A Research Agenda.
Nicholas C. Romano Jr.Jerry FjermestadPublished in: Inf. Technol. Manag. (2003)
Keyphrases
- electronic commerce
- customer relationship management
- relationship management
- data mining applications
- data mining
- customer churn
- data mining technology
- online banking
- competitive advantage
- agent technology
- agent mediated
- service quality
- business transactions
- call center
- tourism industry
- automated negotiation
- business models
- data analysis
- electronic marketplaces
- online auctions
- small and medium sized enterprises
- website