Service quality explains why people use freemium services but not if they go premium: An empirical study in free-to-play games.
Juho HamariNicolai HannerJonna KoivistoPublished in: Int. J. Inf. Manag. (2017)
Keyphrases
- service quality
- service providers
- game playing
- customer satisfaction
- electronic commerce
- user satisfaction
- quality of service
- imperfect information
- job satisfaction
- video games
- games played
- information systems
- information quality
- call center
- online game
- competitive advantage
- web services
- computer games
- board game
- competitive environment
- game mechanics
- databases
- online shopping
- cloud computing
- game play
- online auctions
- expert systems
- website
- incident management
- financial risk