Nudging Creativity in Digital Marketing with Generative Artificial Intelligence: Opportunities and Limitations.
Peter KowalczykMarco RöderFrédéric ThiessePublished in: ECIS (2023)
Keyphrases
- artificial intelligence
- success stories
- short and long term
- generative model
- cognitive science
- social media
- case based reasoning
- decision making
- website
- expert systems
- intelligent systems
- computational intelligence
- natural language processing
- software engineering
- data driven
- long term
- computer science
- knowledge base
- engineering design
- marketing strategies
- consumer behavior
- data mining
- data sets
- digital content
- customer relationship management
- search engine