Integration between Cloud Computing Benefits and Customer Relationship Management (CRM) Processes to Improve Organization's Performance.
Sana'a Nawaf Al-NsourHaroun AlryalatSamer Al HawariPublished in: Int. J. Cloud Appl. Comput. (2014)
Keyphrases
- customer relationship management
- cloud computing
- computing resources
- data center
- marketing strategies
- data management
- relationship management
- data mining
- cloud computing environment
- competitive advantage
- enterprise resource planning
- data mining applications
- service providers
- customer churn
- data mining technology
- customer segmentation
- cloud computing platform
- business models
- call center
- cloud storage
- customer retention
- information technology
- case study
- database
- clustering analysis
- end users
- data analysis
- information systems
- data sets