Introduction to Electronic Marketing Minitrack.

Bruce D. Weinberg Ajit Kambil Lenita M. Davis

Published in: HICSS (2017)

Keyphrases

data mining
database
long term
social media
short and long term
design automation
customer relationship management
databases
neural network
machine learning
genetic algorithm
decision making
telecommunications industry
database marketing
consumer behavior
viral marketing
mobile devices
website
real world