Digital Business Model Patterns of Big Pharmaceutical Companies - A Cluster Analysis.
Cyrine TangourMarc GebauerLuise FischerHabil Herwig WinklerPublished in: ICDEc (2019)
Keyphrases
- cluster analysis
- business models
- data mining techniques
- categorical data
- life cycle
- clustering method
- k means
- data mining
- case study
- hierarchical latent class models
- cloud computing
- clustering algorithm
- electronic commerce
- factor analysis
- data analysis
- cluster validity
- unsupervised learning
- business opportunities
- partitional clustering
- pattern recognition
- correlation analysis
- fuzzy clustering
- conceptual framework
- latent class models