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To Buy or Not to Buy? Understanding the Role of Personality Traits in Predicting Consumer Behaviors.

Zhe LiuYi WangJalal MahmudRama AkkirajuJerald SchoudtAnbang XuBryan Donovan
Published in: SocInfo (2) (2016)
Keyphrases
  • personality traits
  • learning styles
  • multimedia
  • website
  • ground truth
  • human behavior
  • multi party
  • affective states