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To Buy or Not to Buy? Understanding the Role of Personality Traits in Predicting Consumer Behaviors.
Zhe Liu
Yi Wang
Jalal Mahmud
Rama Akkiraju
Jerald Schoudt
Anbang Xu
Bryan Donovan
Published in:
SocInfo (2) (2016)
Keyphrases
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personality traits
learning styles
multimedia
website
ground truth
human behavior
multi party
affective states