Electronic Marketing in Business-to-Business Markets - User Related Benefits of Sales Configurators.
Tommi MahlamäkiKati StormiLauri SaarivuoriMika OjalaPublished in: HICSS (2019)
Keyphrases
- cross selling
- data mining
- electronic markets
- decision making
- electronic commerce
- business processes
- telecommunications industry
- enterprise systems
- customer support
- information systems
- business process
- customer relationship management
- business intelligence
- business transactions
- customer base
- consumer behavior
- electronic data interchange
- customer behavior
- business managers
- customer service
- data mining technology
- knowledge management
- tourism industry
- high tech
- return on investment
- cost savings
- electronic business
- business activities
- direct marketing
- competitive advantage
- business applications
- financial information
- small and medium sized
- business models
- customer retention