Defining an A/B Testing Process for Usability and User Experience Evaluation Through the Analysis of the Results of a Literature Review.
Italo Fernandes S. SilvaSimara RochaCarlos PortelaGeraldo Braz JuniorJoão AlmeidaAristófanes Corrêa SilvaDavi VianaJacilane RabeloAnselmo Cardoso de PaivaLuis RiveroPublished in: HCI (41) (2022)