Incremental Profit per Conversion: a Response Transformation for Uplift Modeling in E-Commerce Promotions.

Hugo Manuel Proença Felipe Moraes

Published in: CoRR (2023)

Keyphrases

incremental learning
decision making
electronic commerce
cross selling
information systems
case study
linear transformation
database
data sets
real world
data mining
machine learning
data driven
business models
modeling framework
transformation rules