The Impact of Subscription Programs on Customer Behavior: Evidence from a Mobile Commerce Retailer.

Cheng Fang Le Wang Chuang Wang Alvin Chung Man Leung

Published in: PACIS (2023)

Keyphrases

mobile commerce
customer behavior
electronic commerce
mobile devices
behavior patterns
mobile services
mobile users
supply chain
customer service
historical data
customer data
transactional data
online shopping
log files
intrusion detection
web logs
mobile technologies
service quality
context aware
databases