Strategic online customer decision making: leveraging the transformational power of the Internet.
Alan D. SmithWilliam T. RuppPublished in: Online Inf. Rev. (2003)
Keyphrases
- decision making
- internet users
- online retailers
- online databases
- online learning
- internet search
- comparison shopping
- decision makers
- electronic mail
- internet enabled
- online search
- online resources
- real time
- internet technology
- online advertising
- power consumption
- fuzzy logic
- knowledge management
- competitive environment
- strategic planning
- internet advertising
- internet shopping
- decision support
- case study
- data mining
- multi agent decision making
- job search
- online services
- customer service
- customer satisfaction
- electronic commerce
- financial services
- bulletin board
- real option
- social support
- social networking sites
- decision process
- information processing
- supply chain