The Effect of Trust and Perceived Risk on Consumers' Online Purchase Intention.
Dauw-Song ZhuGwendolyn Sneed O'NealRick Zui-Chih LeeYen-Hsun ChenPublished in: CSE (4) (2009)
Keyphrases
- purchase intention
- online shopping
- perceived risk
- online stores
- product quality
- virtual communities
- negative impact
- survey data
- customer satisfaction
- structural equation modeling
- internet banking
- social networks
- personal information
- service quality
- website
- perceived usefulness
- quality control
- early stage
- information sharing
- user satisfaction
- online retailers
- theory of planned behavior
- electronic word of mouth