Estimating Sentiment Orientation in Social Media for Business Informatics.
Kristin GlassRichard ColbaughPublished in: AAAI Spring Symposium: AI for Business Agility (2011)
Keyphrases
- social media
- big data
- social media data
- user comments
- sentiment analysis
- public opinion
- real world events
- crisis management
- online social media
- social media content
- information systems
- knowledge management
- opinion mining
- data mining
- online consumer
- user generated content
- sentiment classification
- online marketing
- business processes
- business process
- case study
- business models
- return on investment
- social networking
- electronic commerce
- business intelligence
- social media platforms
- business applications
- gabor filters
- polarity classification
- business rules
- social sciences
- positive and negative
- text classification
- data analysis
- decision making
- social networks