Databroker System: A New Online Advertising System That Keeps Users Engaged While Preserving Their Privacy.
Rica GonenPublished in: AAMAS (2017)
Keyphrases
- online advertising
- behavioral targeting
- advertising campaigns
- user experience
- user behavior
- internet advertising
- long tail
- personal data
- security risks
- recommender systems
- user interaction
- personal information
- social awareness
- collaborative filtering
- user privacy
- user centric
- social networking sites
- information access
- end users
- sponsored search
- display advertising
- contextual advertising
- user profiles
- information retrieval