The effects of product involvement and impulse buying on purchase intentions in mobile text advertising.
Dimitris DrossosFlora KokkinakiGeorge M. GiaglisKonstantinos G. FouskasPublished in: Electron. Commer. Res. Appl. (2014)
Keyphrases
- consumer behavior
- mobile advertising
- product information
- life cycle
- mobile phone
- information retrieval
- mobile devices
- text mining
- positive or negative
- database
- free text
- mobile applications
- product quality
- text messaging
- viral marketing
- product development
- online shopping
- online advertising
- mobile networks
- decision process
- text documents
- electronic commerce
- context aware
- sentence level
- computing environments
- mobile learning
- internet shopping