Flora Kokkinaki

Publication Activity (10 Years)

Years Active: 2014-2014
Publications (10 Years): 0

Top Topics

Consumer Behavior

Internet Shopping

Product Quality

Top Venues

Electron. Commer. Res. Appl.

Publications

Dimitris Drossos, Flora Kokkinaki, George M. Giaglis, Konstantinos G. Fouskas
The effects of product involvement and impulse buying on purchase intentions in mobile text advertising. Electron. Commer. Res. Appl. 13 (6) (2014)