Minitrack: Electronic Customer Relationship Management.

Susanne Glissmann Lutz M. Kolbe Nicholas C. Romano Jr.Jerry Fjermestad

Published in: HICSS (2007)

Keyphrases

customer relationship management
data mining systems
competitive advantage
relationship management
data mining
data mining applications
data mining technology
marketing strategies
customer base
call center
customer churn
customer retention
customer segmentation