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Trust, Perceived Benefit, and Purchase Intention in C2C E-Commerce: An Empirical Examination in China.
Shukuan Zhao
Yiwen Fang
Weiyong Zhang
Hong Jiang
Published in:
J. Glob. Inf. Manag. (2020)
Keyphrases
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purchase intention
online shopping
online stores
product quality
virtual communities
survey data
customer satisfaction
service quality
quality control
process control
image processing
website
electronic word of mouth