Search engine marketing and customer relationship management within a social media environment.
Alan D. SmithPublished in: Int. J. Bus. Inf. Syst. (2016)
Keyphrases
- customer relationship management
- marketing strategies
- social media
- search engine marketing
- online marketing
- competitive advantage
- relationship management
- search engine
- data mining applications
- support systems
- customer satisfaction
- data mining technology
- social networking
- online social networks
- long tail
- decision support
- data management
- data mining