Auctions for online ad space among advertisers sensitive to both views and clicks.
Patrick MailléBruno TuffinPublished in: Electron. Commer. Res. (2018)
Keyphrases
- sponsored search
- contextual advertising
- online advertising
- advertising campaigns
- display advertising
- sponsored search auctions
- search engine
- click through rate
- click prediction
- user behavior
- online learning
- group buying
- short text
- search advertising
- keyword extraction
- behavioral targeting
- budget constraints
- information retrieval
- single view
- space time
- search space
- sponsored search advertising
- web pages
- low dimensional
- multi attribute
- incomplete information
- multiple views
- resource allocation