Exploration of the investment patterns of potential retail banking customers using two-stage cluster analysis.
Tibor KovácsAndrea KoAsefeh AsemiPublished in: J. Big Data (2021)
Keyphrases
- cluster analysis
- retail banking
- data mining techniques
- categorical data
- factor analysis
- clustering method
- k means
- clustering algorithm
- data clustering
- data mining
- customer churn
- clustering analysis
- hierarchical latent class models
- data analysis
- knowledge discovery
- commercial banks
- customer data
- service providers
- association rules
- decision making