The value of product presentation technologies on mobile vs. non-mobile devices: A randomized field experiment.
Philipp NaegeleinMartin SpannDominik MolitorPublished in: Decis. Support Syst. (2019)
Keyphrases
- mobile devices
- mobile technologies
- location aware
- hand held devices
- mobile phone
- communication technologies
- mobile learning
- wireless devices
- mobile applications
- mobile computing
- mobile users
- context aware
- smart phones
- mobile computing devices
- handheld devices
- mobile commerce
- pervasive computing
- wireless networking
- mobile environments
- technological advancements
- wireless technologies
- mobile networks
- location awareness
- wifi
- m learning
- wireless access
- practical experiences
- learning activities
- embedded devices
- reference source
- mobile games
- future development
- location based services
- mobile communications
- mobile services
- data mining
- ubiquitous computing
- data management
- tablet computers
- early adopters
- internet access
- mobile platform
- ambient intelligence
- mobile internet
- small screen
- life cycle
- future trends
- related fields