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Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition.
Isabella Chaney
Sameer Hosany
Meng-Shan Sharon Wu
Cheng-Hao Steve Chen
Bang Nguyen
Published in:
Comput. Hum. Behav. (2018)
Keyphrases
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recognition accuracy
brand image
recognition rate
object recognition
precision and recall
video games
automatic recognition
game playing
game theory
computational complexity
pattern recognition
neural network
activity recognition
high precision
nash equilibrium
visual recognition
perfect information
website