Enhancing Consumers' Stickiness to Online Brand Communities as an Innovative Relationship Marketing Strategy.
Mei-Hui ChenKune-Muh TsaiYi-An KePublished in: Int. J. Semantic Web Inf. Syst. (2019)
Keyphrases
- marketing strategies
- website design
- direct marketing
- consumer behavior
- marketing campaigns
- customer satisfaction
- life cycle
- market segments
- support systems
- online marketing
- customer relationship management
- social capital
- social networks
- online communities
- virtual communities
- search engine marketing
- search advertising
- competitive advantage
- real world
- learning styles
- association rules
- database marketing
- information systems
- data mining