Yi-An Ke

Publication Activity (10 Years)

Years Active: 2019-2019
Publications (10 Years): 1

Top Topics

Direct Marketing

Learning Styles

Association Rules

Customer Satisfaction

Top Venues

Int. J. Semantic Web Inf. Syst.

Publications

Mei-Hui Chen, Kune-Muh Tsai, Yi-An Ke
Enhancing Consumers' Stickiness to Online Brand Communities as an Innovative Relationship Marketing Strategy. Int. J. Semantic Web Inf. Syst. 15 (3) (2019)