Data mining to improve industrial standards and enhance production and marketing: An empirical study in apparel industry.
Chih-Hung HsuPublished in: Expert Syst. Appl. (2009)
Keyphrases
- data mining
- industrial environment
- customer relationship management
- decision making
- application of data mining
- target audience
- real world
- financial services
- data mining technology
- data mining applications
- website
- data analysis
- knowledge discovery
- data mining algorithms
- data mining methods
- widely accepted
- high tech
- predictive modeling
- association rules
- machine learning
- association rule mining
- database marketing
- technology transfer
- long term
- production planning
- world wide
- quality control
- data warehouse