Effects of intrinsic and extrinsic cues on customer behavior in live streaming: evidence from an eye-tracking experiment.
Yuangao ChenXinjia TongShuiqing YangShasha ZhouPublished in: Ind. Manag. Data Syst. (2023)
Keyphrases
- eye tracking
- customer behavior
- live streaming
- eye movements
- eye tracking data
- behavior patterns
- visual attention
- eye tracker
- human computer interaction
- eye gaze
- historical data
- transactional data
- customer service
- social networks
- visual search
- search engine
- website
- peer to peer
- log files
- real time
- user interface
- expert systems
- recommender systems
- user interaction