Xinjia Tong

Publication Activity (10 Years)

Years Active: 2022-2023
Publications (10 Years): 3

Top Topics

Customer Behavior

Online Shopping

Top Venues

Ind. Manag. Data Syst.

Electron. Commer. Res. Appl.

Publications

Yuangao Chen, Xinjia Tong, Shuiqing Yang, Shasha Zhou
Effects of intrinsic and extrinsic cues on customer behavior in live streaming: evidence from an eye-tracking experiment. Ind. Manag. Data Syst. 123 (9) (2023)
Xinjia Tong, Yuangao Chen, Shasha Zhou, Shuiqing Yang, Hui Jiang
Do atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation. Electron. Commer. Res. Appl. 62 (2023)
Xinjia Tong, Yuangao Chen, Shuiqing Yang, Shasha Zhou
Effects of background complexity on consumer emotion and purchase intention in live streaming commerce. WHICEB (2022)