MediaCRM: Enabling Customer Relationship Management in the Broadcast.
Robbie De SutterMike MattonNiels LaukensDieter Van RijsselbergenRik Van de WallePublished in: WISM (1) (2011)
Keyphrases
- customer relationship management
- relationship management
- data mining systems
- data mining applications
- data mining technology
- data mining
- competitive advantage
- marketing strategies
- customer churn
- customer segmentation
- call center
- machine learning
- text mining
- electronic commerce
- real world
- decision making
- customer base