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The User-journey in Online Search - An Empirical Study of the Generic-to-Branded Spillover Effect based on User-level Data.
Florian Nottorf
Andreas Mastel
Burkhardt Funk
Published in:
DCNET/ICE-B/OPTICS (2012)
Keyphrases
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end users
data sets
user input
user interaction
data sources
data collection
raw data
knowledge discovery
user profiles
user preferences
data analysis
original data
distributed data
data points
recommender systems
user interface
data mining algorithms
data mining