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Andreas Mastel
Publication Activity (10 Years)
Years Active: 2012-2013
Publications (10 Years): 0
Top Topics
User Input
User Groups
Data Sources
Erp Systems
Top Venues
ICETE (Selected Papers)
DCNET/ICE-B/OPTICS
ITEE
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Publications
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Florian Nottorf
,
Andreas Mastel
Operational Integration of EMIS and ERP Systems.
ITEE
(2013)
Florian Nottorf
,
Andreas Mastel
,
Burkhardt Funk
The User-journey in Online Search - An Empirical Study of the Generic-to-Branded Spillover Effect based on User-level Data.
DCNET/ICE-B/OPTICS
(2012)
Florian Nottorf
,
Andreas Mastel
,
Burkhardt Funk
Consumer Online Search Behavior: A Cross-Industry Analysis Based on User-Level Data.
ICETE (Selected Papers)
(2012)