RFID in Retailing and Customer Relationship Management.
Fabian UhrichUwe SandnerFlorian ResatschJan Marco LeimeisterHelmut KrcmarPublished in: Commun. Assoc. Inf. Syst. (2008)
Keyphrases
- customer relationship management
- data mining applications
- data mining systems
- relationship management
- data mining
- data mining technology
- competitive advantage
- customer churn
- homeland security
- supply chain
- marketing strategies
- electronic commerce
- customer base
- call center
- customer retention
- information technology
- data mining techniques
- real world
- real time