Belief rule-based methodology for mapping consumer preferences and setting product targets.
Jian-Bo YangYing-Ming WangDong-Ling XuKwai-Sang ChinLiam ChattonPublished in: Expert Syst. Appl. (2012)
Keyphrases
- customer preferences
- consumer behavior
- expert systems
- product information
- electronic commerce
- belief revision
- product design
- data driven
- rule base
- purchasing behavior
- purchase decision
- internet shopping
- product quality
- product development
- soft constraints
- rule based systems
- target detection
- target tracking
- life cycle