How Generation X and Millennials Perceive Influencers' Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk.
L. Javier Cabeza-RamírezFernando J. Fuentes-GarcíaM. Carmen Cano-VicenteMiguel González-MohinoPublished in: J. Theor. Appl. Electron. Commer. Res. (2022)
Keyphrases
- perceived risk
- subjective norm
- negative impact
- perceived usefulness
- consumer reviews
- internet banking
- trust propagation
- recommender systems
- factors affecting
- viral marketing
- theory of planned behavior
- structural equation modeling
- online marketplaces
- social networks
- social capital
- product reviews
- early stage
- information technology
- information systems