M. Carmen Cano-Vicente

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Publications

L. Javier Cabeza-Ramírez, Fernando J. Fuentes-García, M. Carmen Cano-Vicente, Miguel González-Mohino
How Generation X and Millennials Perceive Influencers' Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk. J. Theor. Appl. Electron. Commer. Res. 17 (4) (2022)